
Shop with Confidence
Ortu Sommelier
Training software that grows your sales
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Respond confidently in seconds with instant recommendation retrieval
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Every bottle in your range is mapped with data ensuring accurate recommendations
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Expert insights at your fingertips - ratings, flavour notes and curated pairings
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Our AI transforms interaction data into instant, visual trend insights, allowing you to better know your customer.
Give your team everything they need to sell with confidence.
SommelierApp helps your staff deliver fast, accurate product suggestions tailored to each customer's preferences.
By helping staff respond instantly with accuracy, SommelierApp empowers all of your employees to deliver excellent customer service.
Turn any staff member into a product expert in milliseconds
Instant, Intelligent Search
Instant search results mean your team spends less time searching and more time helping.
By reducing wait times, employees have more freedom to engage with customers, and interactions stay smooth.
With intelligent results, SommelierApp finds the perfect match for any preference, ensuring every customer leaves satisfied.
Insight-Driven Recommendations
Every bottle in your range is mapped into a rich, intelligent space, so when a customer describes what they’re looking for, the SommelierApp finds the strongest match in milliseconds.
The result: thoughtful, accurate wine recommendations that feel less like a search engine, and more like a trusted sommelier who knows your entire store by heart.
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Our Mission:
Our mission is to turn the pressure of “I don’t know” on the shop floor into confident, professional guidance for every customer.
Our mission is to turn small retail stores into places of real expertise. SommelierApp was created by under-25 bottle shop staff who knew the embarrassment of not having an answer and the sting of watching a customer walk out.
We use cutting-edge AI to put deep product knowledge in every assistant’s hands, so every question gets a great answer and every interaction feels professional, fast, and genuinely helpful.
Data-Powered Insights From Every Customer Conversation

Turn every customer question into an insight engine.
SommelierApp captures real in-store conversations, stores the Q&A between your team and customers, then transforms that data into clear, actionable insights.
SommelierApp allows you to understand what shoppers are really asking for and why, closing knowledge gaps fast, and continuously improve training, product mix, and sales performance.
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